Behind Judge Creative.
A creative director, strategist, and coach helping sport, fitness, and wellness brands find their edge.
I’m Tom Judge, a designer by training and a coach at heart. My work lives at the intersection of brand, performance, and purpose — helping organizations tell clearer stories, build stronger identities, and execute with the same discipline that great teams bring to the field.
From Product Design to Performance Culture.
Design → Photography & Film → Creative Director → CMO Roles → Today.
My career started in product design, where I learned the power of simplicity — how form, function, and feeling work together to create connection.
That same mindset carried into my years as a professional photographer and filmmaker, capturing stories of athletes, teams, and brands driven by purpose. It taught me how to see brand and performance through both a creative and human lens.
Later, as an in-house creative director, I led design and content teams to build visual systems that inspired action and scaled across every touchpoint.
Over the last decade, I’ve helped build, guide, and grow brands that move people — from global innovators to youth sports organizations shaping the next generation.
How I Work
Every brand needs a clear story and a strategy that connects creativity to results. My process is built around turning ideas into action — aligning storytelling, design, and content with real business goals to move the needle.
Clarify.
Define your brand foundation — what you stand for, who you serve, and how you win.
Create.
Develop the tools — strategy, storytelling, design, and content systems — that bring your brand to life.
Communicate.
Deliver it consistently and intelligently across every channel, connecting message to momentum and creativity to growth.
Let’s Build Something Great Together.
I partner with founders, CMOs, and teams that want to create real movement — in business, in culture, and in people’s lives.
If that’s your goal, let’s start a conversation.
